Johnson, London on Wikipedia
Yes, things have changed a lot in 200 years. For millions of people around the world, bicycles represent, not only transportation, but a way of life.
For the average person who takes up serious cycling for the first time, foot pain is not something that comes to mind as a common injury. Cyclists do experience a variety of physical problems with their knees, neck, back and the hands too. But your feet don’t get off lightly and need to be looked after. Every useful watt of power you generate while cycling is transferred to your bike through the bottom of your feet. Thus foot pain, in particular, arch pain, is very common. Heel soreness can also be caused by ill-fitting footwear or incorrect cleat position; equally, it may be the result of an underlying foot condition such as plantar fasciitis or a biomechanical issue.
OOFOS customers have reported relief from the pain associated with plantar fasciitis. This is due to the increased impact absorption our shoes provide and the patented biomechanically engineered footbed that helps to increase circulation and provides superior arch support. The material flexes with your foot and the surface you are walking on. Simultaneously relieving pressure and cushioning your feet.
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- Fat Girl to Ironman
"Help soothe and reinvigorate tired feet, aiding a faster recovery time. We found them quite hard to take off - they really are that comfortable.”- Triathlon Plus
"Day to day they are brilliant! They have a contoured arch support and the soft nature of the foam means your foot constantly adjusts as you stand so you don't get pain from being static too long.”- Tailfish Blogger
