This January we celebrated 10 years going strong for Project Pink - donating over $5 million globally to organizations like The Princess Margaret Cancer Centre. Our original mission continues to drive us: stand with those affected by breast cancer, and take action to fund patient care and cancer research around the world.

Meet Duncan
Endurance. As a marathon runner and biker—someone who built their career at sportswear powerhouses like Reebok, it’s a concept I’m very familiar with. How could I not be? From pushing my own body, to thinking about the way others push theirs, I’ve done so much to explore just how amazing the human body is. But ironically, it was something I wasn’t seeking out at all that taught me the most.
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How It Works

1. Purchase any pair of OOFOS on OOFOS.ca. Every single product on our website is eligible.

2. We donate 1% of that purchase directly to the The Princess Margaret Cancer Foundation.

3. That money helps support new medical breakthroughs with the potential to help patients.