How We Give Back
Endurance. As a marathon runner and biker—someone who built their career at sportwear powerhouses like Reebok, it’s a concept I’m very familiar with. How could I not be? From pushing my own body, to thinking about the way others push theirs, I’ve done so much to explore just how amazing the human body is. But ironically, it was something I wasn’t seeking out at all that taught me the most.
This Cause Chose Us
In October 2014, I received a life-changing diagnosis. Stage four breast cancer—or as I refer to it, “treatable, non-curable cancer”. The news was shocking. At the time, I was well into my newest professional venture as Brand Leader & Marketing Director of OOFOS. I was active as ever, and felt perfectly healthy. How could I have cancer? Regardless of how devastating the news was, my reaction was not to cry. It was to live. To endure.
We lost our beloved friend on May 26, 2019 after a four-year battle with breast cancer. Her legacy lives on in each and every one of us here at OOFOS with our mission to make everyone feel better. We have partnered up with The Princess Margaret Cancer Foundation to support new medical breakthroughs. And we won't stop until we find a cure.
How It Works
1. Purchase any pair of OOFOS on OOFOS.ca. Every single product on our website is eligible.
2. We donate 2% of that purchase directly to the The Princess Margaret Cancer Foundation.
3. That money helps support new medical breakthroughs with the potential to help patients.